Marketing Materials
Here’s a mix of promotional pieces I’ve designed — from brochures and banners to social posts — helping teams share their message with eye-catching visuals and thoughtful layouts.
Litmos Launch Guide
I designed this onboarding guide to help new Litmos customers implement their content libraries with ease. The guide introduces the wide range of training available—spanning compliance, soft skills, and blended learning—and offers practical tips to support learning strategies and drive workforce development from day one.
Zoodle
As a new creative agency, Zoodle needed a brand identity that was both professional and playful. I supported the launch by developing a full visual identity, including logo design, website layout, and a range of printed collateral such as leaflets and branded materials. To give the brand a welcoming and engaging personality, I illustrated a series of custom characters that became central to the company’s friendly tone of voice.
SLG Marketing
A series of illustrations I created for Smallpeice Trust — a charity offering hands-on STEM courses for students in Years 9 to 12. The visuals were designed to engage and inspire young learners in science, technology, and engineering.
SLG Marketing
Product brochure designed and artworked for Polypipe, a leading manufacturer of plastic piping systems. I also created the technical product illustrations featured throughout the brochure.
Betfred
Poster and leaflet designs created to promote exclusive betting offers for the Goodwood Racing Festival, tailored to match Betfred’s bold and energetic brand style.
Freelance Work via Shackleton PR, 2016
While freelancing through Shackleton PR, I worked on a digital adaptation of My VIP, the customer magazine for Pets at Home. My role involved transforming printed magazine spreads into web-friendly formats - ready for online viewing.
I received artwork and layouts from the print edition and restructured them for digital use, ensuring visual clarity, responsiveness, and accessibility across platforms. In addition to reformatting, I also designed new elements and graphics from scratch to complement the magazine’s existing style.
Bee.com
Designs I created for the launch of the new Bee.com store in Manchester’s Arndale Centre. This included bold, high-impact visuals for in-store displays and promotional materials to help the brand stand out in a busy retail space.
SLG Marketing
Pop-up banners designed for Nuffield Health, a private hospital group. I created these to align with their existing brand guidelines, ensuring a clean, professional look for events and displays.