Branding
A selection of branding projects I’ve worked on – from launching my own side business to helping new companies build their visual identity from the ground up. Each project reflects a unique brand story through logos, colour palettes, typography, and design assets.
Designs by Dan
My personal side business where I create custom illustrations and pet portraits. I chose the brand’s font and colour palette to reflect a fun, creative vibe that really encapsulates what Designs by Dan is all about – playful, approachable, and full of personality.
Pawsome Prints
Originally launched as a brand focused on digital pet portraits and custom products like tote bags and mugs, Pawsome Prints was where my love for illustration and animals came together. Although I loved the playful branding, I eventually rebranded to Designs by Dan to open up more creative possibilities beyond just pet-themed items — allowing me to explore a wider range of custom designs and products.
Zoodle
Zoodle is a creative agency I helped launch by developing its branding and marketing materials. As part of the visual identity, I designed a set of playful Zoodle Monsters to serve as the friendly, inviting face of the brand — helping to connect with clients in a fun and memorable way. From the website to leaflets and print products, the design aimed to capture Zoodle’s creative, approachable personality.
Bee.com
Bee.com was a new e-commerce company that needed help establishing a clean and modern brand identity. I worked on a range of designs, including a vector-based logo to ensure a polished, scalable look, helping to give the brand a strong visual presence both in-store and online.